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Gluten-free market grew 16.9% over the last year, according to market research.
Everyone's talking about gluten-free food, but does that add up at the checkout? According to SPINS, a market research and consulting firm for the Natural Products Industry, gluten-free product sales in 2011 exceeded $6.2 billion - a 16.9% increase from 2010 (SPINscan Natural, 52 weeks ending Sept. 3, 2011).
The numbers are based on sales of natural and specialty products labeled "gluten-free," from September 2010 to September 2011, according to Mary Ellen Lynch, Director of Consumer Insights & Strategic Partnerships for SPINS.
The gluten-free market has escalated in response to rising demand from gluten-free consumers. More individuals are eating gluten-free due to celiac disease, gluten sensitivity and other health issues. Celebrities and media coverage have also popularized gluten-free as the latest health trend. Gluten-free interest has also prompted more companies to introduce gluten-free options, from specialty products to mainstream favorites like Rice Krispies Gluten-Free, which launched earlier this year.